Digital Marketing Fellow

To Position: Digital Marketing Fellow – UNIONIZED

Reporting: Digital Strategy Lead

Compensation: Level 1 – $40,000 per annum + benefits

Term: 9 month position from hire date. 

Introduction

As Digital Marketing Fellow at Grassriots, you’ll be part one of the best, most innovative, and boundary-pushing agencies in Canada. Grassriots is a full-service digital agency, supporting high-profile national and international non-profits, charities and social enterprises. At Grassriots, your work will have measurable social impact with global reach and influence.

Break Through: A Grassriots Fellowship Program

Piloted in 2021, this is a nine-month, unionized, paid internship. Qualified BIPOC (Black, Indigenous, People of Colour) candidates will develop their talents in digital strategy while earning certifications in their areas of practice. These positions are focused on professional development to support fellows in breaking into the progressive sector. Grassriots commits to providing training, teaching, and support along with collaborative learning experiences for the fellow.

Your Work Makes an Impact

A Grassriots Digital Marketing Fellow will assist non-profits in their fundraising, advocacy, and marketing strategies and ensure their messages are shared with the right audiences and leave impact and influence. 

You will be reporting to the Digital Strategy Lead. Alongside the Grassriots team, the work you do will support clients to find new monthly donors, launching new brands, building awareness, helping target corporate misconduct, and strategizing digital lead generation campaigns and year-end fundraising campaigns.

Candidates should have experience and/or qualifications in these areas:

• Source attribution, url-tracking, and marketing analytics
• Expertise in Excel for data analysis, including data manipulation, pivot tables, VLOOKUP, and advanced formulas

The Role of a Digital Marketing Fellow

Three Pillars of Grassriots Strategy 

• Achieve targets as established in customized strategies for each client 
• Build relationships with clients to deepen and improve our work together 
• Champion Grassriots as the industry expert, supporting the entire nonprofit sector 

Internal 

• Shadow the development of digital strategies for clients and campaigns; review documents and contribute insights from other campaigns or market research
• Do research and discovery; share your findings with the team to collaborate on recommendations for upcoming and future campaigns  
• Contribute to brainstorming on strategy team’s digital strategies for all clients
• Support Project Managers in the creation of workback schedules, understanding the project cycle and tasks to support each deliverable
• Provide executional support for Marketing 
• Ensure each campaign is meticulously built and tested, leading Grassriots team members and Clients through a detailed quality assurance process
• Closely monitor social channels and their performance 
• Complete courses and certifications relevant to the role; apply these learnings in project and client settings
• Keep abreast of new trends & platforms in the digital space relevant to the non-profit sector
• Attend networking opportunities and build relationships with clients and peers  
• Track hours (own hours and project hours) 
• Escalate issues to the Senior or Lead levels for support 
• Participate as a member of the Grassriots team contributing to the overall success of Grassriots 

Client Facing: 

• Support a small portfolio (1-2) of clients and provide positive client service experiences
• Join team meetings with clients to understand their needs and give regular updates 
• Build trust and sustainable relationships 
• Help prepare for presentation of campaign strategies 
• Collaborate with stakeholders to invest in client’s best interest 
• Flag issues or concerns with campaigns 
• Help gather feedback from clients and refine practices
• Participate in digital and social channels where the strategy is executed

Success as a Digital Marketing Fellow

• Be engaged and ask questions
• Understand project objectives and how they contribute the client’s overall program goals
• Help clients meet and exceed goals while building stronger connections with targeted communities 
• Work within the project scope and follow communication flows when adjustments need to be made 
• Meet deadlines 
• Set clear expectations and communicate well with clients and coworkers 
• Produce work that you and Grassriots can be proud of

The Grassriots Identity

A part of being a Grassriots team member is contributing and thriving in a deeply collaborative environment. We’re low-ego; we have integrity and respect for others, and adaptability regarding our positions, decisions, recommendations, and directions. We’re motivated, we’re problem solvers, and we do everything with empathy and compassion. Lastly, we try to have an inclusive lens in our relationships, both with one another, and with our clients. 

Benefits and perks:

‣ Love that down time? Well, we do too! We love it so much that we offer 3 weeks vacation to start PLUS paid time off between December 25 and New Years and 4 paid employee appreciation days off! We also have a Right to Disconnect Policy, ensuring when you aren’t on work time, you are able to actually disconnect. 

‣ We believe in universal healthcare, but since our government doesn’t, we provide

full health and dental coverage to our entire team.

TO APPLY:

Please write a personal statement of 750-1000 words addressing the following areas. Be specific and provide examples from your experiences to illustrate your points. 

Content to Include:

• Professional Skills and Potential in Digital Marketing
  • Creative and Analytical Thinking: Describe a digital marketing campaign you have worked on or observed. Discuss the strategies used and how you analyzed its success. Reflect on what you learned and what you might do differently.
  • Willingness to Learn: Explain what aspects of digital marketing you are most eager to learn about and why. Share a recent learning experience related to digital marketing and how you applied this new knowledge.
  • Digital Marketing Knowledge: Detail your familiarity with digital marketing tools and platforms (e.g., social media, SEO, content creation, analytics). Provide examples of how you have used these tools in previous projects or coursework.
• Collaboration and Teamwork
  • Team Player: Discuss a time when you worked on a team project. Describe your role, how you contributed to the team, and how you ensured that all voices were heard.
  • Conflict Resolution: Provide an example of a conflict you encountered in a team setting. Explain how you resolved it and what you learned from the experience. Describe a situation where you addressed a microaggression or discriminatory behavior and how you handled it.
• Commitment to Social Justice and Anti-Racism
  • Personal Reflection: Reflect on a personal experience that shaped your understanding of race, privilege, or oppression. How has this awareness affected your actions and perspectives?
• Community Involvement and Impact
  • Impact-Driven Mindset: Explain what motivates you to make a positive impact through your work in digital marketing. Provide an example of a project where you aimed to uplift a community or cause. Discuss how you measure the impact of your marketing efforts on the communities you serve.
• Adaptability and Resilience
  • Adaptability: Provide an example of a time when you had to adapt to a significant change in a work or academic environment. How did you handle it?
  • Resilience: Share an experience where you faced a major setback or challenge in your work. How did you overcome it, and what did you learn?

Submission Guidelines

• Ensure your personal statement is clearly organized, with headings for each section outlined above.
• Proofread your statement to correct any spelling or grammatical errors.

By carefully addressing these points in your personal statement, you will provide a comprehensive overview of your qualifications, experiences, and values, helping us understand your potential as a candidate for the Break Through program.