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Marketing and Communications Officer

  • Full Time
  • Miziwe Biik Jobs
  • Toronto

Miziwe Biik Aboriginal Emplyoment and Training

Employment Opportunity – Marketing and Communications Officer

The Marketing and Communications Officer is accountable for the planning, development and implementation of the organization’s marketing strategies and communications in order for Miziwe Biik to achieve its mission of providing training and employment services to the Aboriginal peoples in the Greater Toronto Area so that they attain a better quality of life.

RESPONSIBILITIES

  • Manage overall marketing and communications planning focused on implementing resources, tools, and research to further support each department and the whole organization
  • Working with Miziwe Biik departments, identify opportunities to assess and integrate innovative solutions for effective marketing and communications on upcoming projects and events
  • Oversee projects and large-scale communications plans from conception to completion within each department, providing supports with external communications, graphic design and digital content campaigns to market the numerous programs offered by the organization
  • Oversee and implement marketing and communications support for project-based communications plans including external and internal newsletters, blogs, annual reports, brochures, publications, signage, etc.
  • Recommend, develop, and maintain internal communications within departments
  • Provide communications supports on digital content training, best practices, key messaging and an on-brand style guide
  • Evaluate the effectiveness of marketing initiatives for each project with a range of measurement tools including social media analytics, feedback surveys, and post-project evaluations with project teams
  • Collaborate with staff, volunteers, event organizers, media, and others to leverage brand and achieve promotional synergies and maintain positive ongoing relations and marketing opportunities
  • Implement and develop branded marketing assets for departments to utilize in the outreach to Aboriginal clients and Miziwe Biik’s services to employers in the GTA
  • Identify publications and external communication outlets to utilize in outreach purposes to promote the hiring of Aboriginal employees as well as Miziwe Biik services
  • Implement social media marketing strategy for Miziwe Biik’s brand on Twitter, Facebook, Instagram, LinkedIn, YouTube and other social media platforms to market the numerous programs offered by the organization
  • Liaise and network with partner agencies as Miziwe Biik to learn about current operations in other agencies and gather information to report back to the Executive Director
  • Oversee and manage the administration, maintenance and support for Miziwe Biik’s website and Intranet including asset up-keep, content management, and backend support
  • Oversee all marketing materials, including creating, editing and proofing, to be mass distributed to Miziwe Biik clients, employers and the GTA Aboriginal community pertaining to employment or training opportunities
  • Develop and publish stories and content across a range of print materials, digital and social channels and ensures integration of storytelling content across all communications channels (web, e-news, blogs and social) through management of an editorial calendar
  • Oversee Annual General Meeting report from conception to completion report and supports with day-of event planning
  • Work with teams to solicit input and feedback on all materials developed
  • Oversee all external communication from Miziwe Biik to ensure proper brand colours, fonts, tone, and style

QUALIFICATIONS

  • Diploma or degree from Marketing, Communications, Journalism, Web Design/Development or related program
  • Two to five years in marketing and communications in a not for profit environment
  • Demonstrated experience in strategic marketing and communications planning
  • Demonstrated experience in branding communications
  • Extensive experience working with photographers, designers, media, printers and other suppliers
  • Experience with mobile, online interactive and social media tools, techniques and best practices
  • Experience working with different web technologies to update and maintain websites
  • Excellent grammar, editing and proofing skills
  • Good knowledge of the GTA Aboriginal community and the employment and training needs and aspirations
  • First Nations, Métis or Inuit background

ATTRIBUTES

  • Client-service orientation
  • Detail oriented
  • Excellent communication skills, both written and verbal
  • Excellent multi-tasking, project management, organizational and time management skills
  • Ability to work effectively under pressure
  • Ability to work independently and in cross-functional teams
  • Understanding of data, statistics, and tracking metrics

First Nation, Métis and Inuit applicants are encouraged to apply and asked to please self-identify on their cover letter. Please submit your cover letter and resume via email in MS Word format to: Human Resources: hrjobs@miziwebiik.com

** Until filled **

We thank all applicants for their interest; however, only those selected for an interview will be contacted. No phone calls please

If you are invited for an interview and require access accommodation, please let us know in advance so that we can make adequate arrangements.

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